Research on Current Situation and Countermeasures of Export Trade Development for YingshanYunwu Tea in Hubei Province

Along with the acceleration of Reform and Opening up Policy in China, the connection and trade relation among China and foreign countries is getting closer and closer. Therefore, Chinese government focuses more on the exportation of Chinese local products. Among these products, tealeaf as one of the most important products with Chinese characteristics has great reputation in the world. Meanwhile, it is also an important economic crop in China. The area of tea plantations there ranks the first in the world. With the development of tea industry in China, YingshanYunwu Tea has great advantage in the world market. However, Chinese insufficient capacity in others brings a large number of problems in the exportation of this product. In this case, the problems exist in Hubei YingshanYunwu Tea and its developing conditions have been discussed in this paper. Taking the export trade of YingshanYunwu Tea in Hubei province as the research object, this paper has simply stated and analyzed the problems that exist in its exportation. At the same time, we have made SWOT analysis on YingshanYunwu Tea industry and have laid out its advantages and disadvantages, so as to find the problems in its exportation, and currently some main problems in its development are green barriers and sanitary quality, market, protecting system and fierce competition. In the end, we have also put forward some practical advice and countermeasures for export trade development of YingshanYunwu Tea.