A research strategy to drive sustainable innovation in the herbicide market

被引:0
|
作者
Nevill, DJ [1 ]
Quadranti, M [1 ]
Leadbitter, N [1 ]
Sadler, D [1 ]
机构
[1] Syngenta Crop Protect Res, Stein, Switzerland
关键词
D O I
暂无
中图分类号
S3 [农学(农艺学)];
学科分类号
0901 ;
摘要
We shall review recent advances in the science of crop protection in the context of rapid changes in the marketplace. This dynamism in both technology and business provides an exciting environment for innovation, We propose a three component strategy (new a.i.s. product enhancement research and the development of crop solutions) which will enable continued innovation and growth for research-based companies, Case-studies for each of these strategic components will show the feasibility of our approach.
引用
收藏
页码:99 / 106
页数:8
相关论文
共 50 条
  • [1] Market Research and Innovation Strategy in a Duopoly
    Lauga, Dominique Olie
    Ofek, Elie
    [J]. MARKETING SCIENCE, 2009, 28 (02) : 373 - 396
  • [2] A Research of Innovation Strategy on the Sustainable Development of SME in China
    Cao Jianshu
    [J]. PROCEEDINGS OF THE 7TH INTERNATIONAL CONFERENCE ON INNOVATION AND MANAGEMENT, VOLS I AND II, 2010, : 343 - 346
  • [3] Sustainable Innovation and Right to Market
    Coakes, Elayne W.
    Smith, Peter A. C.
    Alwis, Dee
    [J]. INFORMATION SYSTEMS MANAGEMENT, 2011, 28 (01) : 30 - 42
  • [4] Changing the market for a sustainable innovation
    Keranen, Outi
    Lehtimaki, Tuula
    Komulainen, Hanna
    Ulkuniemi, Pauliina
    [J]. INDUSTRIAL MARKETING MANAGEMENT, 2023, 108 : 108 - 121
  • [5] Research on Enterprise Sustainable Innovation Strategy Model Based on Product Life Cycle
    Wang Hanguang
    Diao Zhaofeng
    [J]. PROCEEDINGS OF THE 7TH INTERNATIONAL CONFERENCE ON INNOVATION AND MANAGEMENT, VOLS I AND II, 2010, : 1202 - 1206
  • [6] Entrepreneur profile and sustainable innovation strategy
    Berger--Douce, Sandrine
    Schmitt, Christophe
    [J]. STRATEGIES FOR SUSTAINABLE TECHNOLOGIES AND INNOVATIONS, 2013, : 186 - 203
  • [7] The market for innovation: Implications for corporate strategy
    Chesbrough, Henry
    [J]. CALIFORNIA MANAGEMENT REVIEW, 2007, 49 (03) : 45 - +
  • [8] INNOVATION AS A STRATEGY FOR SUSTAINABLE DEVELOPMENT PRACTICED BY COMPANIES
    de Argolo Santos, Leilane Alves
    Simoes, Livia Santos
    Buck, Thomas de Araujo
    [J]. RISUS-JOURNAL ON INNOVATION AND SUSTAINABILITY, 2013, 4 (03): : 3 - 28
  • [9] An innovation-based strategy for a sustainable environment
    Ashford, NA
    [J]. INNOVATION-ORIENTED ENVIRONMENTAL REGULATION: THEORETICAL APPROACHES AND EMPIRICAL ANALYSIS, 2000, 10 : 67 - 107
  • [10] THE OPEN INNOVATION STRATEGY IN THE MARKET LIFE CYCLE
    Bijaoui, Ilan
    Tabatchnick, Itshak
    [J]. MANAGERIAL AND ENTREPRENEURIAL DEVELOPMENTS IN THE MEDITERRANEAN AREA, 2009, : 226 - 240