The Market Entry/Exit Model on the Free Internet Service Firm

被引:0
|
作者
Lin, T. T. [1 ]
Kang, H. L. [1 ]
机构
[1] Natl Dong Hwa Univ, Dept Int Business, Hualien, Taiwan
关键词
e-commerce; internet service; decision-making; real options;
D O I
10.1109/IEEM.2008.4738143
中图分类号
F [经济];
学科分类号
02 ;
摘要
This study utilizes the real options approach to construct the investing (disinvesting) decision model on free internet service. Two firm values of the internet service industry include the cash flows from the usage of free software and the potential value of entering (exiting from) the market so as to evaluate the firm value.
引用
收藏
页码:1605 / 1609
页数:5
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