Firm Transitions from Products to Services and Mode of Entry

被引：0
|
作者：
Suresh, Sukruth [1 ]
Ravichandran, T. [1 ]
机构：
[1] Rensselaer Polytech Inst, Troy, NY 12181 USA
来源：
2015 48TH HAWAII INTERNATIONAL CONFERENCE ON SYSTEM SCIENCES (HICSS) | 2015年
关键词：
MARKET ENTRY; LIFE-CYCLE; CORPORATE DIVERSIFICATION; INTERNATIONAL EXPANSION; OWNERSHIP LEVEL; JOINT VENTURES; CHOICE; STRATEGY; PERFORMANCE; MULTINATIONALS;
D O I：
10.1109/HICSS.2015.171
中图分类号：
TP [自动化技术、计算机技术];
学科分类号：
0812 ;
摘要：
The paper develops a two-step approach to identify factors driving the propensity of product firms to enter services, and the mode of entry. We posit that the level of vertical integration, market size and the position of the firm's product offerings in the phase of the product development lifecycle influence the propensity of entry into services. The mode of entry is a choice between firms exploiting its existing capabilities to enter services through organic growth or that of exploring for new avenues in the form of alliances or acquisitions [29]. At this second step, we posit that the firm status, presence of industry standards and the degree of modularity in the firm's product offerings drive the decision on the mode of entry.
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页码：1400 / 1409
页数：10
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