Waste is classified (art.184, sub. 1, L.D. n.152/2006) as urban or special depending on its origin and whether it is dangerous or not, as well as the degree of danger. The reuse and recycling of materials are two of the main features that characterize the concept of the circular economy. Every firm operating in the field of the circular economy should adopt an industrial approach based on resource efficiency and the use and supply of sustainable raw materials, which can be achieved through innovative technologies, innovative methodologies and new business models. GE.S.P.I, has become a leading firm in the sector of hazardous industrial waste disposal, adding value to waste through a groundbreaking technology. The result of the process is the production of energy, as well as the creation of ash; this ash is then treated in order to separate dangerous heavy metals from the ash through the technique of eddy currents. Metals and purified ash are then put on the market. The aim of this paper is the price definition of this special waste thanks to the analysis of the specific second raw materials market. In this firm, incineration is a process where emissions are strongly controlled by innovative instruments in order to excel in the social and environmental respect. Through SWOT analysis we moreover describe how a company can turn the weaknesses of a high risk area into opportunities and value becomes a useful problem solving instrument to analyze logistic, marketing, and social responsibility, in the perspective of the optimization of eco-management material flows.
