Commercialization of College Sports and Its Alleviations

被引：0
|
作者：
Hui, Wang [1 ]
机构：
[1] Sichuan Agr Univ, Yaan 625014, Peoples R China
来源：
EPLWW3S 2011: 2011 INTERNATIONAL CONFERENCE ON ECOLOGICAL PROTECTION OF LAKES-WETLANDS-WATERSHED AND APPLICATION OF 3S TECHNOLOGY, VOL 1 | 2011年
关键词：
Campus sports culture; unhealthy; materialism; commercialization;
D O I：
暂无
中图分类号：
X [环境科学、安全科学];
学科分类号：
08 ; 0830 ;
摘要：
A variety of college sports in essence represents a mixture of both spiritual and materialistic culture. They help to create an educational environment promoting discipline, harmony, and excellence, and enrich campus life. However, campus sports today are increasingly being commercialized. This article attempts to characterize the college sports culture under such impact, and outline the pros and cons to its development. To promote the development of college sports, suggestions are made on how to reduce the excessive commercialization of sports life on campus.
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页码：138 / 141
页数：4
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