Consumer personality factors and iPhone consumption in China

被引：9
|
作者：
Sun, Gong [1 ]
Li, Jie [2 ]
Cheng, Zhiming [3 ,4 ]
D'Alessandro, Steven [5 ]
Johnson, Lester [6 ]
机构：
[1] Macquarie Univ, Macquarie Business Sch, Ctr Workplace Futures, Sydney, NSW, Australia
[2] Xian Jiatong Liverpool Univ, Int Business Sch, Suzhhou, Peoples R China
[3] Univ New S Wales, Social Policy Res Ctr, Sydney, NSW, Australia
[4] Univ New S Wales, Ctr Social Res Hlth, Sydney, NSW, Australia
[5] Univ Tasmania, Sch Management & Mkt, Hobart, Australia
[6] Swinburne Univ Technol, Swinburne Business Sch, Hawthorn, Vic, Australia
来源：
JOURNAL OF CONSUMER BEHAVIOUR | 2021年 / 20卷 / 04期
关键词：
PURCHASE INTENTION; LUXURY CONSUMPTION; SCALE DEVELOPMENT; BRANDED PRODUCTS; NEED; CULTURE; FACE; MATERIALISM; VALIDATION; GENERATION;
D O I：
10.1002/cb.1899
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
The iPhone is an iconic brand in China. In this article, we examine the impact of various personality factors, namely attention to social comparison information, need for uniqueness and quality consciousness, on purchase intentions for the iPhone among a sample of iPhone owners as well as non-iPhone owners. We find that intention to purchase an iPhone in China is driven by personality factors of attention to social comparison, the need for uniqueness along with the decision-style of quality consciousness. Our model shows intent explains iPhone ownership quite well, especially when income is included in the model.
引用
收藏
页码：862 / 870
页数：9
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