THE EMPIRICAL EVALUATION OF THE USEFULNESS OF ACCOUNTING AND FINANCIAL INFORMATION FOR STRATEGIC MANAGEMENT OF ENTERPRISES IN UKRAINE

Urgency of the research. The second half of the nineteenth century is characterized by significant shift of paradigm in accounting, which is aimed to transform accounting in effective system of information support of management based on the gradual integration of management functions - accounting, planning, analysis and control. The result of this process is expanding the time horizon of accounting by supplementing it with prognostic function associated with the ensuring of information and analytical background of budgeting process. Target setting. Changing of management concept from short-term tactical cost management to long-term oriented value management causes improvement of accounting systems, adding of new methods that provide the necessary information both for certain and prospective decision making process. Actual scientific researches and issues analysis. Many researchers highlight the necessity of development of new strategic-oriented accounting systems and provide their own recommendations for its practical implementation. Among them, in particular, R. Bruhanskyy, I. Bohata, M. Bolduyev, S. Holov, A. Pylypenko, M. Pushkar, V. Tkach and others. Uninvestigated parts of general matters defining. But these researches are dominantly focused on transformation of accounting, correcting of its goals and tasks, expanding of requirements to essence and character of accounting data, developing of new structural components in accounting system. The research objective. The aim of this research is an empirical study of accounting and financial information' utility due to needs of enterprises' strategic management in current conditions in Ukraine. This task would be realized with the help of correlation and regression analysis of prices formation on shares under the influence of financial and economic indicators that are mentioned in the financial statements of enterprises. The statement of basic materials. The results of correlation and regression analysis of prices formation on shares of industrial enterprises of Ukraine are presented in the article. The authors determined which of the indicators that presented in the financial statements affect on formation of the market value of shares of enterprises. The stochastic dependency model of market capitalized value of conditional averaged share of industrial enterprise of Ukraine on the change of accounting data of financial reporting is offered in the article. On the results of the empirical utility assessment of accounting and financial information, it was concluded about its low informative value for decisions making on investing resources into the development of domestic industry. Systemic provision of strategically meaningful information requires the development and implementation of strategically oriented accounting systems. Conclusions. Strategic decision-making gradually become administrative function that is realized on a regular basis and requires permanent formation and providing of strategically important information that should be measured by strategically oriented systems of accounting.