Implication of Chinese Traditional Cultural Elements in Modern Packing Design

China has a colorful and exuberant traditional culture; thus, the application of Chinese traditional cultural elements into packing design can not only reflect the artistic characteristics of Chinese nation, but also promote the development of packing design in China. In Chinese modem packing design, deep understanding of traditional culture connotation, emphasis on the formal beauty of traditional cultural elements and integration with modernized methods are indispensable for fine packing design with period feel, national character and unique styles.