Situational Effects on the Usage Intention of Mobile Games

As value-added services oil mobile devices are developing rapidly, text messaging, multi-media messaging, music. video, games, GPS navigation, RFID, and mobile TV are all accessible from a single device. Mobile,allies that combine mobile communication With computer games are all emerging industry. The purpose of this research is to explore What situation factors may at feet the intention to play mobile game. We propose a research model to fit the nature of mobile games and Conducted an online survey to examine the effect of situational factors. The model integrates constructs in TAM and TRA. The findings are as follows. First, Subjective norm affects a user's intention ill using mobile games when a user has no other task,. Second, perceived playfulness affects a user's intention to use mobile games when the user has another task.