Analysis of the Impact of the Adoption of IFRS by Moroccan Companies on the Informational Content of Accounting Numbers and the Behavior of Financial Analysts

This research in progress aims firstly to determine whether the change made by some Moroccan companies which adopted the IFRS has caused an improvement in the information content of their financial statements. Thus, we will compare the relevance of accounting numbers by the association between them and the market price. The assessment of the relevance of the new international standard compared to local accounting standards will be made by association studies based on an analysis of the relationship between the value created by the company in the financial market (stock market) and accounting measures. Our second research question aims to analyze the behavior of financial analysts facing the coexistence of two accounting standards which represent huge differences in accounting treatment. The purpose is to understand the choices made by this category of users of financial and accounting information in a new context of financial diagnosis.