RESEARCH ON INDUSTRIAL CLUSTERS DEVELOPMENT BASED ON BRAND

被引：0

作者：

Wang, Lei ^{[1
]}

Zhang, Shukai ^{[1
]}

机构：

[1] Shandong Ind & Profess Coll, Business Management Dept, Zibo, Shandong, Peoples R China

来源：

LISS 2011: PROCEEDINGS OF THE 1ST INTERNATIONAL CONFERENCE ON LOGISTICS, INFORMATICS AND SERVICE SCIENCE, VOL 1 | 2011年

关键词：

Industrial clusters; Brand; Classification; Brand upgrading;

D O I：

暂无

中图分类号：

C93 [管理学];

学科分类号：

12 ; 1201 ; 1202 ; 120202 ;

摘要：

Obviously, numerous famous brands come from industrial clusters, which become the main motive force to promote regional development. It indicates that the industrial cluster environment can promote brand development. This paper will study industrial clusters from the brand perspective, through reviewing the classification of industrial clusters, put forward the new classification of industrial clusters from brand perspective, then explore brand up-grading mechanism in different types of industrial clusters, and finally put forward the brand upgrading strategies of industrial cluster.

引用

页码：132 / 137

页数：6

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