The Motivations for Big Data Mining Technologies Adoption in Saudi Banks

Significant shifts in the business environment, economic instability, changes in the desires and expectations of customers and employees, led the banking sector to find new technology strategies that corresponded with these changes. The Banking sector realized the need for innovative Information Technology solutions, and this has led to the use of Big Data and Data Mining tools, where both are playing significant and effective roles in creating business value in banking products and services. This research seeks to investigate the motivational factors affecting the implementation of data mining techniques to harness big data in Saudi banks. According to the findings, the adoption and implementation of data mining to harness big data is affected by motivational factors including: system quality, information quality, service quality and perceived benefits. The paper highlights the importance of these issues and their role in the adoption and implementation of big data mining technology.