Attitude-behavior consistency in household water consumption

The purpose of this paper is to examine how environmental attitudes and concern about water scarcity translate into water conservation behavior. The study considers whether Oregonians environmental concern measured by the New Environmental Paradigm scale and sociodemographic characteristics influence personal water conservation activities. Using a survey conducted in the spring of 2010 of Oregon residents, the interaction of environmental concern and sociodemographics that predict identified water conservation behaviors are considered. (C) 2013 Western Social Science Association. Published by Elsevier Inc. All rights reserved.