Customizing customization

被引：0
|
作者：
Lampel, J
Mintzberg, H
机构：
[1] MCGILL UNIV,MONTREAL,PQ H3A 2T5,CANADA
[2] INSEAD,MONTREAL,PQ,CANADA
来源：
SLOAN MANAGEMENT REVIEW | 1996年 / 38卷 / 01期
关键词：
D O I：
暂无
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
A continuum of strategies shows that while some industries favor customization and some foster standardization, others mix the two in their products, processes, and customer transactions in intriguing ways.
引用
收藏
页码：21 / &
页数：11
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