An improved demand forecasting method to reduce bullwhip effect in supply chains

Accurate forecasting of demand under uncertain environment is one of the vital tasks for improving supply chain activities because order amplification or bullwhip effect (BWE) and net stock amplification (NSAmp) are directly related to the way the demand is forecasted. Improper demand forecasting results in increase in total supply chain cost including shortage cost and backorder cost. However, these issues can be resolved to some extent through a proper demand forecasting mechanism. In this study, an integrated approach of Discrete wavelet transforms (DWT) analysis and artificial neural network (ANN) denoted as DWT-ANN is proposed for demand forecasting. Initially, the proposed model is tested and validated by conducting a comparative study between Autoregressive Integrated Moving Average (ARIMA) and proposed DWT-ANN model using a data set from open literature. Further, the model is tested with demand data collected from three different manufacturing firms. The analysis indicates that the mean square error (MSE) of DWT-ANN is comparatively less than that of the ARIMA model. A better forecasting model generally results in reduction of BWE. Therefore, BWE and NSAmp values are estimated using a base-stock inventory control policy for both DWT-ANN and ARIMA models. It is observed that these parameters are comparatively less in case of DWT-ANN model. (C) 2013 Elsevier Ltd. All rights reserved.