Marketing in higher education institution

被引：0
|
作者：
Pabedinskaite, A. [1 ]
机构：
[1] Vilnius Gediminas Tech Univ, Vilnius, Lithuania
来源：
2nd Balkan Region Conference on Engineering Education, Conference Proceedings: BRIDGES FOR CO-OPERATION IN ENGINEERING EDUCATION | 2003年
关键词：
D O I：
暂无
中图分类号：
G40 [教育学];
学科分类号：
040101 ; 120403 ;
摘要：
This article examines the usage of marketing tools for improvements of activities in educational institutions and its competitive ability questions. The marketing concept for an educational institution and value exchange process with target market are discussed. The features of educational institutions as service providers, its target markets and needs of consumers' groups are analysed. The article provides the evaluation model of educational institution's marketing orientation stage taking into account the situation of Lithuanian educational institution.
引用
收藏
页码：45 / 48
页数：4
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