Consideration of Network Marketing Strategy for Offline Apparel Brand Based on Social Network

被引：0

作者：

Du Yi ^{[1
]}

Sun Yuchai ^{[1
]}

机构：

[1] Soochow Univ, Coll Text & Clothing Engn, Suzhou, Peoples R China

来源：

2012 INTERNATIONAL ACADEMIC CONFERENCE OF ART ENGINEERING AND CREATIVE INDUSTRY (IACAE 2012) | 2012年

关键词：

Apparel Brand; Social network; SNS marketing;

D O I：

暂无

中图分类号：

J [艺术];

学科分类号：

13 ; 1301 ;

摘要：

With the development of the e-commerce, the proportion of clothing sales online continues to expand, the network marketing will become an important means for the apparel brand to compete for the market. After entering the era, of Web 2.0, successfully developing network marketing calls for new marketing platform .By analyzing the characteristics of the social network marketing as well as the offline apparel brand, this paper tries to seek the combination of both sides and provide offline apparel brand reference to market through the social network.

引用

页码：316 / 320

页数：5