Enclosure movement in petrol retail market of China: 2000-2003

被引：0
|
作者：
Shi, Jianxin [1 ]
Li, Ping [1 ]
机构：
[1] Harbin Inst Technol, Sch Management, 1209#, 13 Fayuan St, Harbin 150001, Peoples R China
来源：
2006 IEEE INTERNATIONAL CONFERENCE ON MANAGEMENT OF INNOVATION AND TECHNOLOGY, VOLS 1 AND 2, PROCEEDINGS | 2006年
关键词：
marketing networks; barrier to entry; strategic management; petrol retail market;
D O I：
暂无
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
Marketing networks are one of the barriers to entry that a potential entrant must overcome. At the same time the incumbents could make good use of this barrier to protect them. Based on a game model and case analysis, where! the largest two petrol suppliers of China act as game players, the role of marketing networks is revealed especially when new entrants appear. In addition, the appropriate strategies of incumbents, entrants and the government are presented.
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页码：33 / +
页数：3
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