Improving condom demand, the case of a hybrid of traditional and non-traditional social marketing methods

被引：0

作者：

Banful, A ^{[1
]}

Lokko, K ^{[1
]}

Lokko, R ^{[1
]}

机构：

[1] GSMF Int, Accra, Ghana

来源：

XIV INTERNATIONAL AIDS CONFERENCE: INTERVENTIONS AND PROGRAM IMPLEMENTATION | 2002年

关键词：

D O I：

暂无

中图分类号：

R1 [预防医学、卫生学];

学科分类号：

1004 ; 120402 ;

摘要：

Traditionally Ghana has four sources of condoms, PPAG, Ministry of Health, the Private Commercial Companies and GSMF. GSMF is however the biggest distributor with 70% market share hence a crucial partner in the area of condom distribution. From 1996 through 1998, condom sales from the social marketing programme of GSMF were flat which was a big concern to all stakeholders. In February of 2000 a campaign was launched that changed the condom landscape in Ghana. After careful planning from 1998 through 1999 the campaign "Stop AIDS Love Life" was launched.

引用

页码：215 / 217

页数：3

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