Conjoint models of tourist portfolio choice: Theory and illustration

被引：32
|
作者：
Dellaert, BGC
Borgers, AWJ
Timmermans, HJP
机构：
[1] EINDHOVEN UNIV TECHNOL, FAC ARCHITECTURE BLDG & PLANNING, NL-5600 MB EINDHOVEN, NETHERLANDS
[2] UNIV ALBERTA, FAC BUSINESS, CARTHY CHAIR MARKETING, EDMONTON, AB T6G 2M7, CANADA
来源：
LEISURE SCIENCES | 1997年 / 19卷 / 01期
关键词：
conjoint models; experimental design; logit; packaging; portfolio choice; probit;
D O I：
10.1080/01490409709512238
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
This article develops and tests a conjoint choice model of portfolio choice behavior. It shows how experimental design principles and discrete choice model specifications can be used to model the choice of travel portfolios. Design strategies, model formulations, and estimation methods are discussed and illustrated through use of Dutch tourists' choices of destination and transportation for short city breaks as an example. Findings support the suggested methodology and indicate that the nested logit model is most appropriate in the tested application.
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页码：31 / 58
页数：28
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