When "Your" reward is the same as "My" reward: Self-construal priming shifts neural responses to own vs. friends' rewards

被引:54
|
作者
Varnum, Michael E. W. [1 ]
Shi, Zhenhao [2 ,3 ]
Chen, Antao [4 ]
Qiu, Jiang [4 ]
Han, Shihui [2 ,3 ]
机构
[1] Arizona State Univ, Dept Psychol, Tempe, AZ 85287 USA
[2] Peking Univ, Dept Psychol, Beijing 100871, Peoples R China
[3] Peking Univ, PKU IDG McGovem Inst Brain Res, Beijing 100871, Peoples R China
[4] Southwest Univ, Fac Psychol, Chongqing, Peoples R China
基金
中国国家自然科学基金; 中国博士后科学基金;
关键词
Vicarious reward; fMRI; Self-construal priming; Ventral striatum; Insula; PREFRONTAL CORTEX; VICARIOUS REWARD; HUMAN BRAIN; REPRESENTATION; MOTIVATION; COGNITION; CULTURE; FMRI;
D O I
10.1016/j.neuroimage.2013.10.042
中图分类号
Q189 [神经科学];
学科分类号
071006 ;
摘要
Is it possible for neural responses to others' rewards to be as strong as those for the self? Although prior fMRI studies have demonstrated that watching others get rewards can activate one's own reward centers, such vicarious reward activation has always been less strong than responses to rewards for oneself In the present study we manipulated participants' self-construal (independent vs. interdependent) and found that, when an independent self-construal was primed, subjects showed greater activation in the bilateral ventral striatum in response to winning money for the self (vs. for a friend) during a gambling game. However, priming an interdependent self-construal resulted in comparable activation in these regions in response to winning money for the self and for a friend. Our findings suggest that interdependence may cause people to experience rewards for a close other as strongly as they experience rewards for the self. (C) 2013 Elsevier Inc All rights reserved.
引用
收藏
页码:164 / 169
页数:6
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