Platform Competition in the Video Game Console Industry: Impacts of Software Quality and Exclusivity on Market Share

被引:8
|
作者
Song, Haeyop [1 ]
Jung, Jaemin [2 ]
Cho, Daegon [2 ]
机构
[1] Kunsan Natl Univ, Dept Media & Culture, Gunsan, South Korea
[2] Korea Adv Inst Sci & Technol, Grad Sch Informat & Media Management, Seoul, South Korea
关键词
EMPIRICAL-ANALYSIS; 2-SIDED MARKETS; NETWORK EXTERNALITIES; ECONOMICS; US; SUPERSTARDOM; INNOVATION; EVOLUTION; DYNAMICS; BEHAVIOR;
D O I
10.1080/08997764.2018.1449750
中图分类号
G2 [信息与知识传播];
学科分类号
05 ; 0503 ;
摘要
This study examines impacts of the complementary products on platform competition, in the context of video game consoles. Using 10-year panel data, the results demonstrate that high-quality software has a disproportionately significant effect on hardware demand. The high-quality exclusive software is an important factor affecting consumers' utility, and it tends to be developed in hardware manufacturers' vertically integrated subsidiaries. In addition, this study also identifies that high-quality multi-homing software plays a role in platform growth in a platform's later stage.
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页码:99 / 120
页数:22
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