Caregivers' Psychosocial Factors Underlying Sugar-Sweetened Beverage Intake Among Non-Hispanic Black Preschoolers: An Elicitation Study

The purpose of this study was to explore caregivers' beliefs and perceptions regarding serving sugar-sweetened beverages (SSBs) to non-Hispanic black preschoolers. The Theory of Planned Behavior (TpB) was used as the framework for conducting elicitation interviews among a sample of (n = 19) caregivers. Thematic coding of interview transcripts revealed that the decision to serve SSBs to preschoolers is driven by numerous individual, familial, cultural, and environmental factors. Salient factors associated with serving SSBs included convenience, cost, taste, potential health consequences, availability, and pressure from other parents. Population-specific interventions aimed at reducing SSB intake among non-Hispanic preschoolers are discussed. (C) 2014 Elsevier Inc. All rights reserved.