Selling the invisible - A field guide to modern marketing

被引：0

作者：

Bilgin, Z ^{[1
]}

机构：

[1] Univ Memphis, Memphis, TN 38152 USA

来源：

SERVICE INDUSTRIES JOURNAL | 2000年 / 20卷 / 01期

关键词：

D O I：

10.1080/02642060000000015

中图分类号：

C93 [管理学];

学科分类号：

12 ; 1201 ; 1202 ; 120202 ;

摘要：

引用

页码：189 / 191

页数：3

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