Social class influence on consumer behavior: Context of euro-integration

被引：0
|
作者：
Skrudupaite, Ausra
Kuvykaite, Rita
机构：
[1] Kaunas Univ Technol, Fac Econ & Managment, Dept Marketing, Kaunas, Lithuania
[2] Panevezys Inst, Fac Management & Adm, Dept Econ Sci, Kaunas, Lithuania
来源：
Changes in Social and Business Environment | 2006年
关键词：
consumer behavior; social class; euro-integration;
D O I：
暂无
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
Euro-integration related processes in Lithuania stimulate various changes of social, economic, technological, political and other environment thus raising new requirements to organizations. The knowing of consumer behavior and the factors stipulating it is becoming a very important task in order to improve competitiveness in local and global market. This article describes the conception of consumer behavior and its beginning, social class manifestation in the theory of consumer behavior; it presents the tendencies of variations related to social classes' influence on consumer behavior in the context of euro-integration.
引用
收藏
页码：198 / 203
页数：6
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