CURRENT CONTEXT OF PRODUCTION MANAGEMENT IN PRINTING INDUSTRY WITHIN ROMANIAN ORGANIZATIONS

The main objective of the present paper is to highlight the importance and impact of the concept of reengineering, both by identifying certain opportunities to improve the performance of Romanian printing companies and some strategies of total redesign of the production process based on highlighting some of their effective combinations as well as the integration of some proper information technologies. Research methodology included techniques and research tools, such as analysis, comparison, application software, case study as well as selective market research methods. In order to identify opportunities for applying the concept of reengineering in the Romania printing organizations, all three types of research were used: exploratory, descriptive and causal.