The role of extraordinary sensory experiences in shaping destination brand love: an empirical study

被引：53
|
作者：
Lv, Xingyang [1 ]
Wu, Ailing [2 ]
机构：
[1] Southwestern Univ Finance & Econ, Sch Business Adm, Chengdu, Peoples R China
[2] Nankai Univ, Coll Tourism & Serv Management, Tianjin, Peoples R China
来源：
JOURNAL OF TRAVEL & TOURISM MARKETING | 2021年 / 38卷 / 02期
关键词：
Destination brand love; brand love; sensory experiences; extraordinary sensory experiences; common sensory experiences; tourist happiness; momentary happiness; retrospective happiness; relationship; emotional bond; TOURISM DESTINATIONS; TOP-DOWN; ANTECEDENTS; WORK; OUTCOMES; CONSEQUENCES; UTILITARIAN; ENGAGEMENT; HAPPINESS; VACATION;
D O I：
10.1080/10548408.2021.1889447
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
This study investigates the contribution of extraordinary positive sensory experiences to the development of destination brand love utilizing two studies. Study 1, based on online reviews, finds that destination brand love stems from extraordinary sensory experiences. A survey collecting longitudinal data in Study 2 further examines that common sensory experiences do not influence destination brand love significantly and reveals that momentary happiness and retrospective happiness are serial mediators between the extraordinary sensory experiences and destination brand love. Thus, these findings suggest that providing extraordinary positive sensory experiences is an effective way to facilitate destination brand love.
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页码：179 / 193
页数：15
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