A Fuzzy Programming Model for Positioning Customer Order Decoupling Point Based on QFD in Logistics Service with Mass Customization

Mass customization logistics service mode provides a new way to maintain the sustainable cooperative relationship between customers and integrators. One of the key factors to maintain the sustainable development of logistics service supply chain under MC mode is to locate a suitable customer order decoupling point (CODP) location. This paper investigates the problem of CODP in the logistics service supply chain based on the fuzzy set theory under the mass customization mode. With the help of a fuzzy QFD method and a new service quality function that we constructed, this paper quantifies the quality of a logistics service when the LSI selects a different CODP. Then, the fuzzy set of the high-quality logistics service and the fuzzy set of the satisfactory delivery time are built. Based on those two new fuzzy sets, this paper builds a new fuzzy programming model on CODP positioning. The solving methods of this model under different conditions are given. Finally, the influence of some important parameters on the optimal CODP position is studied by sensitivity analysis on a specific numerical case.