THE GROCERY E-COMMERCE IN SLOVAK REPUBLIC

The grocery e-commerce is currently still a relatively underdeveloped retail channel globally. However, it is nevertheless an area that in all probability will offer considerable growth potential for food producers and retailers moving into 2016 and beyond. According to many researches, more than a third of online shoppers expect to buy their groceries online in 2016 and this is what could be the next big opportunity for e-commerce. This large market potential of the e-grocery business promises high growth rates and online food retailing will emerge as a highly innovative distribution channel. The article summarizes results of numerous surveys for the purpose of demonstrating the huge potential of grocery e-commerce. The article presents the results of the survey realized in the Slovak Republic aimed at gathering the views, attitudes and experiences of customer with internet grocery shopping, as well as opinions, experiences and recommendations themselves grocery e-retailers. (C) 2017 The Authors.