Determinants of loyalty E-tailers: Price, services, and market characteristics

被引：0
|
作者：
Cao, Y [1 ]
Zhao, H [1 ]
机构：
[1] Univ Alaska, Coll Business & Publ Policy, Anchorage, AK 99508 USA
来源：
SERVICE SYSTEMS AND SERVICE MANAGEMENT - PROCEEDINGS OF ICSSSM '04, VOLS 1 AND 2 | 2004年
关键词：
price; pre purchase services; fulfillment services; online loyalty;
D O I：
暂无
中图分类号：
TP18 [人工智能理论];
学科分类号：
081104 ; 0812 ; 0835 ; 1405 ;
摘要：
Given the importance of online customer loyalty to firm profitability, we identified the key drivers. Post purchase fulfillment services significantly explain the online customer loyalty in the electronic market. However, both prices and post purchase fulfillment services significantly explain the online customer loyalty in the book market. The pre purchase services do not significantly explain the online loyalty in both markets.
引用
收藏
页码：693 / 695
页数：3
相关论文
共 50 条
  • [1] The Drivers of E-tailers' Price Levels
    Sotgiu, Francesca
    Ancarani, Fabio
    INTERNATIONAL REVIEW OF RETAIL DISTRIBUTION AND CONSUMER RESEARCH, 2005, 15 (01): : 75 - 89
  • [2] The Impact of Website Design on Online Customer Buying Satisfaction and Loyalty to E-Tailers: An Exploratory Study of E-Tailers In India
    Chakraborty, Debarun
    Banerjee, Javanta
    Mehta, Prashant
    Singh, Netra Pal
    INFORMATION RESOURCES MANAGEMENT JOURNAL, 2022, 35 (01)
  • [3] The usefulness of gamification for enhancing customer loyalty to small e-tailers
    Vilkaite-Vaitone, Neringa
    Kirse, Sigita
    Adomaviciute-Sakalauske, Karina
    Dikcius, Vytautas
    Zimaitis, Ignas
    EUROMED JOURNAL OF BUSINESS, 2024,
  • [4] Sustaining customer loyalty of fresh food e-tailers: an empirical study in China
    Cui, Li
    He, Shanshan
    Deng, Hepu
    Wang, Xiaoyi
    ASIA PACIFIC JOURNAL OF MARKETING AND LOGISTICS, 2023, 35 (03) : 669 - 686
  • [5] Data Services for E-tailers Leveraging Web Search Engine Assets
    Cheng, Tao
    Chakrabarti, Kaushik
    Chaudhuri, Surajit
    Narasayya, Vivek
    Syamala, Manoj
    2013 IEEE 29TH INTERNATIONAL CONFERENCE ON DATA ENGINEERING (ICDE), 2013, : 1153 - 1164
  • [6] E-tailers batten down the hatches
    Hancock, B
    COMPUTERS & SECURITY, 2001, 20 (01) : 8 - 8
  • [7] Learning To Trust E-Tailers: Strategies Used By Consumers
    Alexander, Blair
    Friend, Lorraine
    Godwin, Beth
    Babis, Patrycja
    JOURNAL OF RESEARCH FOR CONSUMERS, 2006, (10):
  • [8] How E-tailers deliver within hours
    Brown, SF
    FORTUNE, 2000, 141 (11) : 210B - +
  • [9] Multichannel versus pure e-tailers in Korea: evaluation of online store attributes and their impacts on e-loyalty
    Jin, Byoungho
    Kim, Jiyoung
    INTERNATIONAL REVIEW OF RETAIL DISTRIBUTION AND CONSUMER RESEARCH, 2010, 20 (02): : 217 - 236
  • [10] Online consumer loyalty: Why e-tailers should seek a high-profile leadership position
    Tsai, Hsien-Tung
    Huang, Heng-Chiang
    COMPUTERS IN HUMAN BEHAVIOR, 2009, 25 (06) : 1231 - 1240
12345