Customer-Centric CRM Required in Business Application

被引：0
|
作者：
Xin, Chen [1 ]
机构：
[1] Guangdong Univ Foreign Studies, Guangzhou, Guangdong, Peoples R China
来源：
PROCEEDINGS OF THE FIRST INTERNATIONAL WORKSHOP ON EDUCATION TECHNOLOGY AND COMPUTER SCIENCE, VOL II | 2009年
关键词：
customer centric; customer relationship management; business application; CRM system; increasing revenue;
D O I：
10.1109/ETCS.2009.512
中图分类号：
TP39 [计算机的应用];
学科分类号：
081203 ; 0835 ;
摘要：
Most CRM products are focused more on sales management and reporting than on increasing revenue. This paper describes why they contribute so little to the bottom line and outlines the functionality that CRM systems must provide in order to have a direct impact on sales.
引用
收藏
页码：1100 / 1102
页数：3
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