Marketing the university library

被引：0
|
作者：
Landoy, Ane [1 ]
机构：
[1] Univ Bergen, Univ Lib, N-5020 Bergen, Norway
来源：
PROCEEDINGS OF THE 3RD INTERNATIONAL CONFERENCE ON MANAGEMENT, MARKETING AND FINANCES | 2009年
关键词：
Library; marketing; marketing research; user behaviour;
D O I：
暂无
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
Library user behaviour has changed significantly, as has the amount and diversity of research information. In order to survive and prosper, libraries need to take the strategic opportunity to conduct user surveys. We suggest a market research approach, and using the results to also define a marketing plan and strategy.
引用
收藏
页码：103 / 106
页数：4
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