Points of view: Where do we look when we watch TV?

被引：14
|
作者：
Brasel, S. Adam [1 ]
Gips, James [1 ]
机构：
[1] Boston Coll, Carroll Sch Management, Chestnut Hill, MA 02467 USA
来源：
PERCEPTION | 2008年 / 37卷 / 12期
关键词：
D O I：
10.1068/p6253
中图分类号：
R77 [眼科学];
学科分类号：
100212 ;
摘要：
How is our gaze dispersed across the screen when watching television? An exploratory eyetracker study with a custom-designed show indicated a very strong center-of-screen bias with gaze points following a roughly normal distribution peaked near screen center. Examining the show across time revealed that people were rarely all looking at the same location, and the amount of gaze dispersion within frames was highly variable. Different forms of programming yielded different levels of dispersion: static network 'bumpers' created the tightest visual groupings, and gaze dispersion for frames with show content was less than the dispersion for commercials. Advertising frames with brand logos generated higher dispersion than the non-branded advertisement portions, and repeated advertisements generated higher dispersion than their first-run counterparts.
引用
收藏
页码：1890 / 1894
页数：5
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