FEATURES OF CREATION OF REGIONAL BRANDS IN THE REPUBLIC OF TATARSTAN

被引：0
|
作者：
Eidelman, B. M. [1 ]
Fakhrutdinova, L. R. [1 ]
Nayda, A. M. [2 ]
机构：
[1] Kazan Fed Univ, Kazan, Respublika Tata, Russia
[2] Univ Management TISBI, Kazan, Russia
来源：
SGEM 2016, BK 2: POLITICAL SCIENCES, LAW, FINANCE, ECONOMICS AND TOURISM CONFERENCE PROCEEDINGS, VOL V | 2016年
关键词：
territorial brand; the rules for creating territorial brands; brand identity; co-branding;
D O I：
暂无
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
This article describes the peculiarities of creation of territorial brands in the Russian Federation on the example of Republic of Tatarstan. The basic rules for the creation of territorial brands. Much attention is paid to the formation processes of territorial brands and co-branding on example of Republic Tatarstan and of Kazan. The content of the brand "Heritage of Tatarstan" as an important factor of improving the investment climate in the region.
引用
收藏
页码：261 / 264
页数：4
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