Culture Tourism to Pesarean Kawi Mountain as A Culture of Cultural Products

This paper aims to find out how the production of Pesarean of Mount Kawi area which was originally a sacred has been developed into a cultural tourism area that aims to attract the number of tourists to this region. This research was conducted at Pesarean of Mount Kawi which is located at the administrative area of Wonosari Village, Wonosari District, Malang Regency, East Java. The study was conducted by using qualitative research with ethnographic approach. Specifically, researchers were investigating a cultural group in a natural environment in a sufficient period of time which carried out flexibly and developed according to conditions in the field. The results show the role of developer, government, and mass media is influential in changing the image of Pesarean of Mount Kawi today. This is done primarily to attract more tourists to visit. As a result, new cultural products emerged which are the impact of the process.