Destination image of Perak: Perspective and loyalty among Singaporean tourists

This study investigates the destination image of Perak from Singaporean tourists' perspective. It is also looking their loyalty toward Perak as a tourist destination. Using Perak as contextual study setting, 150 Singaporean tourists were successfully surveyed. Findings revealed that Singaporean tourists perceived a negative image on destination in Perak. Shopping facilities has recorded the lowest rating among all images listed while safety condition image made up the highest score. Apart from that, image was found significantly affecting the loyalty toward destination. Finally, the implications and recommendations for state government and the local tourism service providers were also emphasized.