Study of Cross-Cultural Effective Communication in the Exchange Work of Universities and Colleges

The foreign exchange cross-cultural communication is a vital component in the work content. Between countries due to different cultural backgrounds, the two sides during the cross-cultural communication when communication often prone to a certain degree of understanding and awareness of differences, thus resulting in communication barriers. Therefore, the university should pay attention to and strengthen effective cross-cultural communication, eliminate differences in cultural background, to avoid cross-cultural communication barriers, thereby improving the efficiency and quality of work of foreign exchange Universities.