Trust in new product development teams: A conceptual framework and research propositions

被引：0
|
作者：
Fredericks, E [1 ]
机构：
[1] Univ Illinois, Dept Managerial Studies, Chicago, IL 60607 USA
来源：
2001 AMA WINTER EDUCATORS' CONFERENCE - MARKETING THEORY AND APPLICATIONS | 2001年 / 12卷
关键词：
D O I：
暂无
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
Studies of the determinants of new product development success have continually found that a major cause of new product failure is discord among cross-functional team members. Given the reoccurrence of this finding and the importance of new products to firms, this paper addresses the development of trust in new product development teams as one solution to the problem.
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页码：61 / 61
页数：1
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