Fresh perspectives on interpretive consumer research

被引:0
|
作者
Cova, Bernard [1 ]
Dalli, Daniele [2 ]
O'Donohoe, Stephanie [3 ]
Shankar, Avi [4 ]
机构
[1] Kedge Business Sch, Mkt Dept, Marseille, France
[2] Univ Pisa, Dept Econ & Management, Pisa, Italy
[3] Univ Edinburgh, Business Sch, Advertising & Consumer Culture, Edinburgh, Midlothian, Scotland
[4] Univ Bath, Sch Management, Bath, Avon, England
关键词
D O I
10.1080/10253866.2019.1625168
中图分类号
F [经济];
学科分类号
02 ;
摘要
引用
收藏
页数:3
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