Product Lifecycle Management System and NPD Performance: The Role of Coordination Capability and Organizational Ambidexterity Emergent Research Forum (ERF)

Studies have documented the effects of product lifecycle management (PLM) system capability on NPD performance. However, our knowledge of the processes through which such gains are achieved remains limited because of a lack of research on the NPD performance drivers improved by PLM systems. This study fills this gap by investigating the mediating role of coordination capability in the relationship between PLM system capability and NPD performance. Moreover, mixed results have been obtained regarding the performance impact of coordination capability. The inconclusive results may be because firms leverage their coordination capability differently. This study assumes that firms' organizational ambidexterity capability influences their ability to leverage coordination capability. To address the research issues, this study proposes an impact model of NPD performance drivers. It is expected that the results will contribute to the literature and practice by increasing the understanding of how PLM system capability influences NPD performance.