Measuring the Ecological Embeddedness of Tourism Industrial Chains

The author intends to contribute to the operationalization of the ecological embeddedness concept through the development of tourism chain, by a first attempt to measure ecological embeddedness, technologically, conceptually and structurally and institutionally. The paper starts with a critical outline of the academic discourse on embeddedness in tourism chain studies. In the second section, general developments in domestic tourism chain and their ecological implications are illustrated for the national level. Thereafter, the author tries to measure the ecological embeddedness of the tourism chains from cognitive, political, structural and cultural perspectives, through the ranking of each index; the status of the ecological embeddedness is concluded based on the ecological environment quality classification.