Consumer Intention and Marketing Strategy of the Network Custom Clothing Research

被引：0
|
作者：
Yan, Dong [1 ]
Li, Zhenzhen [1 ]
Hu, Shouzhong [1 ]
机构：
[1] Shanghai Univ Engn Sci, Inst Fash Technol, Shanghai, Peoples R China
来源：
PROCEEDINGS OF THE 2013 INTERNATIONAL ACADEMIC WORKSHOP ON SOCIAL SCIENCE (IAW-SC 2013) | 2013年 / 50卷
关键词：
network custom clothing; personalized; consumer intention;
D O I：
暂无
中图分类号：
C [社会科学总论];
学科分类号：
03 ; 0303 ;
摘要：
The purpose of this article is to understand personalized consumer demand of apparel e-commerce. The paper introduces the main technical of network custom clothing, and qualitatively analysis problems in the characteristics of segment market consumption, the habits of shopping online, the demand for motivation and the custom expectations of individual segments. According to the descriptive statistical analysis, design enterprise's marketing strategy.
引用
收藏
页码：101 / 106
页数：6
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