Consumer-Participating Mode of Experience Marketing for Agricultural Products

With the rapid development of the Internet and mobile Internet era of marketing campaigns, experiential marketing theory increasingly influences the corporate marketing activities, because of its own characteristics, marketing of agricultural products changes slowly. With the Internet era of consumer experience marketing has gradually become the new norm, this paper explores the agricultural products experience marketing model based on the theory, proposes a subscription mode of land and urban farm representative mode, analyzes its characteristics and advantages, and provides a new perspective for production and marketing enterprises to refer to.