PERSPECTIVES OF INOVATIONS IN AUTOMOTIVE INDUSTRY AND CUSTOMER FEEDBACK FOR NEW TECHNOLOGIES

Innovation drives the automotive industry today, prompting automakers to differentiate products and services by increasing performance, reliability, economy and options. Often innovations fail because original manufactures and suppliers know too little about customer requirements and do not pay adequate attention to innovation marketing. The purpose of this research is in finding out consumers opinions about the automotive industry and determine their preferences. Research results follow: determining feedbak consumer as regards its essential features to purchase a vehicle; determining roots in key technologies preferred by consumers; collecting the views of consumers on innovation. The research method used in this case will be survey using as a tool for investigation and collection of information the questionnaire and interpreting the results with Statistical Package for the Social Sciences method.