Poly(vinyl alcohol) has been functionalized with aldehydes in tetrahydrofuran (THF) with a good control of the grafting. A wide library of poly(vinyl acetals) could be obtained in order to study some structure/property correlations. The influence of the aldehyde nature on the functionalization rates has been studied, in particular for optical properties by measurement of the shininess for further applications in the cosmetic field. (C) 2014 Wiley Periodicals, Inc.