Determinants of Consumers' Online/Offline Shopping Behaviours during the COVID-19 Pandemic

被引：82

作者：

Moon, JiHyo ^{[1
]}

Choe, Yunseon ^{[2
,3
]}

Song, HakJun ^{[4
]}

机构：

[1] Korea Univ, Off Grad Sch, Inst Res Team, 145 Anam Ro, Seoul 02841, South Korea

[2] Arizona State Univ, Sch Community Resources & Dev, 411 N Cent Ave, Phoenix, AZ 85004 USA

[3] Hainan Univ, Hainan Univ Arizona State Univ Joint Int Tourism, 58 Renmin Rd, Haikou 570004, Hainan, Peoples R China

[4] Pai Chai Univ, Dept Hotel & Convent Management, 155-40 Baejae Ro, Daejeon 35345, South Korea

来源：

INTERNATIONAL JOURNAL OF ENVIRONMENTAL RESEARCH AND PUBLIC HEALTH | 2021年 / 18卷 / 04期

关键词：

COVID-19; online shopping channel; offline shopping channel; ordered logit model; PLANNED BEHAVIOR; PROTECTION MOTIVATION; FEAR APPEALS; VULNERABILITY; EFFICACY;

D O I：

10.3390/ijerph18041593

中图分类号：

X [环境科学、安全科学];

学科分类号：

08 ; 0830 ;

摘要：

The COVID-19 pandemic has wreaked havoc in Korean society since the end of 2019. Unlike prior to the pandemic, when online and offline activities were conducted side-by-side, many aspects of consumers' daily lives are only conducted online, especially shopping and meetings. This study analysed the characteristics of consumers who have used offline shopping channels during the pandemic. In addition, participants were asked how often they will use online and offline shopping channels after society stabilizes from COVID-19 in order to analyse what determinants will be used to select either online or offline shopping channels after the pandemic. This study will contribute to provide a deeper understanding of the consumption patterns of consumers (online vs. offline) during times of deep external impact, such as a pandemic.

引用

页码：1 / 17

页数：15

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