Towards ubiquitous tourist service coordination and process integration: A collaborative travel agent system architecture with semantic web services

With the recent advances in Internet and mobile technologies, there are increasing demands for ubiquitous access to tourist information systems for service coordination and process integration. However, due to disparate tourist information and service resources such as airlines, hotels, tour operators, it is still difficult for tourists to use them effectively during their trips or even in the planning stage. Neither can current tourist portals assist tourists proactively. To overcome this problem, we propose a Collaborative Travel Agent System (CTAS) based on a scalable, flexible, and intelligent Multi-Agent Information System (MAIS) architecture for proactive aids to Internet and mobile users. We also employ Semantic Web technologies for effective organization of information resources and service processes. We formulate our MAIS architecture for CTAS further with agent clusters based on a case study of a large service-oriented travel agency. Agent clusters may comprise several types of agents to achieve the goals involved in the major processes of a tourist's trip. We show how agents can make use of ontology from the Semantic Web to help tourists better plan, understand, and specify their requirements collaboratively with the CTAS. We further illustrate how this can be successfully implemented with Web service technologies to integrate disparate Internet tourist resources. To conclude, we discuss and evaluate our approach from different stakeholders' perspectives. © 2008 Springer Science+Business Media, LLC.