Toward a more nuanced understanding of the statistical properties of a median split

被引:294
|
作者
Iacobucci, Dawn [1 ]
Posavac, Steven S. [1 ]
Kardes, Frank R. [2 ]
Schneider, Matthew J. [3 ]
Popovich, Deidre L. [4 ]
机构
[1] Vanderbilt Univ, Owen Grad Sch Management, Nashville, TN 37203 USA
[2] Univ Cincinnati, Lindner Coll Business, Cincinnati, OH 45221 USA
[3] Cornell Univ, Samuel C Johnson Grad Sch Management, Ithaca, NY 14853 USA
[4] Emory Univ, Goizeuta Sch Business, Dept Mkt, Atlanta, GA 30322 USA
关键词
Median split; Median-split; Dichotomization; Categorization; DICHOTOMIZATION; PREDICTOR; TESTS;
D O I
10.1016/j.jcps.2014.12.002
中图分类号
F [经济];
学科分类号
02 ;
摘要
Some behavioral researchers occasionally wish to conduct a median split on a continuous variable and use the result in subsequent modeling to facilitate analytic ease and communication clarity. Traditionally, this practice of dichotomization has been criticized for the resulting loss of information and reduction in power. More recently, this practice has been criticized for sometimes producing Type I errors for effects regarding other terms in a model, resulting in a recommendation of the unconditional avoidance of median splits. In this paper, we use simulation studies to demonstrate more thoroughly than has been shown in the literature to date when median splits should not be used, and conversely, to provide nuance and balance to the extant literature regarding when median splits may be used with complete analytical integrity. For the scenario we explicate, the use of a median split is as good as a continuous variable. Accordingly, there is no reason to outright reject median splits, and oftentimes the median split may be preferred as more parsimonious. (C) 2014 Society for Consumer Psychology. Published by Elsevier Inc. All rights reserved.
引用
收藏
页码:652 / 665
页数:14
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