Married to the brand: Why consumers bond with some brands for life

被引：1
|
作者：
Brown, Robert E. [1 ]
机构：
[1] Salem State Coll, Dept Commun, Salem, MA 01970 USA
来源：
PUBLIC RELATIONS REVIEW | 2006年 / 32卷 / 03期
关键词：
D O I：
10.1016/j.pubrev.2006.05.010
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
引用
收藏
页码：321 / 322
页数：2
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